The Toyota RAV4 has been in the United States for over two and a half decades. It has gained a name and reputation for offering reliable, economical, and value-packed motoring in the compact SUV segment.
A powerful plug-in hybrid variant called the RAV4 PHEV was introduced in 2020. It was subsequently renamed as the RAV4 Prime for the North American market. There are no changes to the 2024 RAV4 Prime over the 2023 model, and it carries over with two trims.
If you’d like to check out the 2024 RAV4 Prime, come to Bob Tyler Toyota in Pensacola, FL. You can test drive the new RAV4 Prime and also talk to our resident Toyota experts.
The 2024 RAV4 Prime offers a 98.9 cubic foot passenger cabin, with seating for five occupants across two rows. The SE trim has fabric seats and soft-touch materials on the dashboard and armrests. It also has red stitching on the dashboard and seats.
The XSE trim comes with Toyota’s Softex® trimmed seats and adds black anti-slip in-dash storage trays with blue ambient lighting, plus an auto-dimming rear-view mirror.
All trims of the 2024 RAV4 Prime have a passenger-side lockable glove box, as well as four cup holders and four bottle holders. A power tilt-and-slide moonroof is optional, as is an overhead console with map lights and sunglass storage.
Dual-zone climate control is standard across the 2024 RAV4 Prime range. The XSE trim adds heated and ventilated front seats and memory functionality for the driver’s seat. Furthermore, the outboard rear seats receive heating, too. This can be selected as an option for the SE trim.
The 2024 RAV4 Prime’s trunk offers 33 cubic feet of storage space and a height-adjustable rear cargo deck floor. A cargo tonneau cover is also standard. The rear seats have a 60-40 split-folding function to enhance cargo-carrying capacity.


The 2024 RAV4 Prime’s exterior outlook is unchanged from the 2023 model. The Prime features a distinctive frontal look to differentiate it from the regular 2024 RAV4. Elements include a painted front grille and a sculpted front chin spoiler. All trims come with Bi-LED projector low and high-beam lamps, plus LED daytime running lamps. The XSE trim adds LED vertical accent running lamps.
A height-adjustable power liftgate with anti-jam protection is standard, as is acoustic noise-reducing front-side windows and privacy glass for the rear-side windows, plus the rear windshield. The SE trim has 18-inch machined alloy wheels, while the XSE gets 19-inch units.
Toyota offers six colors for the 2024 RAV4 Prime range. Some colors may be paired with a black roof option.
The 2024 RAV4 Prime comes with a powerful hybrid powertrain capable of generating 302 horsepower. The powertrain consists of a 2.5-liter naturally aspirated 4-cylinder engine plus two electric motors. An electronically-controlled CVT gearbox is used to manage power transfer to all four wheels.
The 2024 RAV4 Prime range comes with a drive mode selector. Modes on offer include Sport, Eco, Normal, EV, HV, Auto, Charge, and Trail. Toyota claims that the 2024 RAV4 Prime has an EPA-rated all-electric range of up to 42 miles when fully charged. The lithium-ion battery pack can be charged via the 6.6 kilowatt on-board charger. Toyota claims a full charge can take just 2.5 hours when using a 240-volt 32-ampere outlet.
The 2024 RAV4 Prime can also recuperate energy via regenerative braking. This enables the battery pack to be charged on deceleration and reduces wear on the vehicle’s disc brakes.
All trims also include hill start assist control to aid uphill starts, as well as active cornering assist to aid cornering at speed. Independent testing has found the 2024 RAV4 Prime’s handling to be competent while offering a comfortable ride.
The 2024 RAV4 is a powerful and efficient compact hybrid SUV that’s backed by Toyota’s legendary engineering, build quality, and reliability. Finding the latest 2024 RAV4 Prime offers in Pensacola, FL, is as easy as swinging by Bob Tyler Toyota. Once you’re ready to commit, we’ll help you with the purchase process, and you can drive home in your all-new RAV4 Prime.